Naughty By Nature
Naughty by Nature is an iconic Hip-Hop trio hailing from New Jersey, consisting of Treach, Vin Rock and DJ Kay Gee. The GRAMMY Award winning, platinum-selling supergroup has a thirty-year record of creating consistent history-making hits and party anthems that have become the soundtrack to our lives. Initially called “New Style,” Naughty By Nature began performing at talent shows and were discovered by fellow New Jersey native and then-emerging Hip-Hop artist, Queen Latifah. Their self-titled debut album was released in 1991 and quickly assaulted the music charts with the instant classic #1 hit “O.P.P.” The group quickly became crossover stars, while maintaining their ghetto sensibility. To date, their success and longevity as a Hip-Hop group is unparalleled. As the marketing genius behind the group, Vin Rock developed Naughty Gear, one of the first Hip-Hop inspired clothing lines. The group continues to tour globally. Fresh off the 2019 New Kids On The Block’s nationally sold out MixTape Tour, after a record selling 600,000+ tickets, Naughty By Nature’s “Hip Hop Hooray” performance broke digital records on 2019’s MTV VMA finale alongside Wyclef Jean, Fetty Wap, and Queen Latifah. Naughty By Nature are truly the definition of Hip-Hop Rock and Roll.