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The Postman – Tony Wilson mural unveiling

Challenge

To secure local media coverage in Manchester for the unveiling of a new piece of street art celebrating the late Tony Wilson 

What we did

Media Relations – Delivered a targeted release to Manchester local media, using this approach insured it was covered in an impactful but respectful way

Press launch – Built a guest list of celebs, influencers, and journalists, to attend the launch event

Results 

We had a full house of media covering the unveiling, with ITV Granda, BBC North West attending on the day, That’s Manchester TV covered with a prerecorded interview and Manchester Evening News live streamed the unveiling as well as running print coverage. BBC Radio Manchester were also in attendance with their story running on on their online counterpart. We also saw news stories across many North centric online publications.