Stacey Dooley In Conversation
Task
Following the tour having to be rescheduled a couple of times, we were brought on board to drive awareness and boost ticket sales for the newly arranged tour dates.
What we did
Given the limited access to Stacey due to her recent transition into motherhood, we had to be incredibly meticulous and strategic with our targeting approach. This necessitated a carefully crafted plan to maximise exposure whilst respecting Stacey’s newfound family commitments.
We targeted key national media outlets across television, radio, and print press to generate maximum exposure for the UK tour. Our approach was comprehensive, leaving no stone unturned in our quest to reach the widest possible audience. We also painstakingly compiled an extremely thorough target list spanning all relevant regional areas to promote each show in their respective locales. This extensive list encompassed local newspapers, magazines, and radio stations, ensuring a grassroots approach to complement our national strategy.
To optimise our efforts, we developed bespoke pitches for each media outlet, tailoring our approach to align with their specific audience demographics and content preferences. This personalised strategy allowed us to forge stronger connections with journalists and increase the likelihood of securing valuable coverage.
Results
We successfully negotiated and secured high-profile features, in-depth interviews, and engaging tour previews as part of our national campaign. These placements provided substantial exposure for Stacey and the tour.
For the sole broadcast interview we were able to arrange with Stacey, we secured a coveted spot on BBC Breakfast, one of the UK’s most-watched morning shows. This high-impact appearance allowed Stacey to connect with millions of viewers, significantly boosting the tour’s profile.
News of the tour spread like wildfire across high-impact online publications, including the Mail Online, the Mirror Online, OK!, Hello!, Digital Spy, and numerous others. This digital presence ensured that information about the tour reached a diverse and expansive online audience, capitalising on the power of viral content sharing.
We skilfully leveraged a syndicated interview to secure cover stories in various regional press outlets. This approach allowed us to maximise Stacey’s limited availability whilst still achieving widespread coverage across different geographical areas.
Throughout our campaign, we remained steadfastly focused on driving ticket sales. To this end, we ensured that all previews, listings, and features included a direct link to purchase tickets, making it as effortless as possible for interested fans to secure their spots at the shows.
By combining national reach with targeted regional promotion, we created a multi-faceted campaign that effectively raised awareness and stimulated ticket sales for Stacey’s rescheduled tour dates. Our strategic approach, coupled with meticulous execution, helped overcome the challenges posed by limited artist availability and delivered impressive results across various media channels.