To launch a charity single to the UK market to raise money for MusiCares COVID-19 Relief Fund to support members of the music community that were left out of pocket during the pandemic.
What we did
Targeted Approach – We had limited interview time with Rita and Naughty By Nature, so securing the most high profile media outlets were key
We secured Rita The One Show, Radio 2 Steve Wright and a feature in the Guardian. We also secured numerous news pieces.