Rita Wilson x Naughty By Nature – Single Launch

Task

To launch a charity single to the UK market to raise money for MusiCares COVID-19 Relief Fund to support members of the music community that were left out of pocket during the pandemic.

What we did

Targeted Approach – We had limited interview time with Rita and Naughty By Nature, so securing the most high profile media outlets were key

Results 

We secured Rita The One Show, Radio 2 Steve Wright and a feature in the Guardian. We also secured numerous news pieces.