Rita Wilson x Naughty By Nature Single Launch

Challenge

To launch a charity single to the UK market to raise money for MusiCares COVID-19 Relief Fund to support members of the music community.

What we did

Targeted Approach – We had limited interview time with Rita and Naughty By Nature, so securing the most high profile media outlets were key

Results 

We secured Rita The One Show, Radio 2 Steve Wright and a feature in the Guardian. I cant remember what we got for NBN pls add here . We also secured numerous news pieces.