![An image for Rita Wilson and Naughty By Nature's charity single, featuring black and white pictures of both](https://www.impressivepr.com/wp/wp-content/uploads/2022/09/Rita-Wilson-x-NBB-Case-Study-666x499.jpg)
Rita Wilson x Naughty By Nature – Single Launch
Task
To launch a charity single to the UK market to raise money for MusiCares COVID-19 Relief Fund to support members of the music community that were left out of pocket during the pandemic.
What we did
Targeted Approach – We had limited interview time with Rita and Naughty By Nature, so securing the most high profile media outlets were key
Results
We secured Rita The One Show, Radio 2 Steve Wright and a feature in the Guardian. We also secured numerous news pieces.
![](https://www.impressivepr.com/wp/wp-content/uploads/2022/11/Rita-Covergae-Collage.png)