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Greenwich Winter Time Festival

Task

The task was to launch a brand new winter festival to the media.

What We Did

To achieve this, we built a strategic plan that included the following key elements:

Influencer and Media Outreach: We identified and invited key influencers and media representatives to attend the festival’s special launch night. This allowed us to generate buzz and secure coverage from influential outlets.

Special Launch Night with Celebrity Guests: We organised an exclusive launch event that featured celebrity guests and performances from the festival’s talent lineup. This provided opportunities for interviews and spotlights that we could leverage for media coverage.

Leveraging Talent and Traders: We worked closely with the festival’s performers and traders to secure their participation in interviews and media coverage. This allowed us to showcase the unique offerings and experiences the festival had to offer.

Results

The results of our strategic PR efforts were outstanding. Some of the key achievements include:

The Greenwich Winter Time Festival was named as one of the “Top 10 Christmas Events” by The Guardian. We secured coverage from major media outlets such as BBC Radio London, BBC London TV, and ITV London. Time Out included the festival in their “Must Do Winter Events” guide. The festival was featured in other notable publications, both in print and online, including The Resident, The Times, The Telegraph, London on the Inside, The List, and Culture Whisper.

Overall, our comprehensive PR strategy successfully launched the Greenwich Winter Time Festival to a wide and influential audience, generating significant media attention and positioning the event as a must-attend winter destination.