Fitti – Launch Campaign

Task
Launch the new fitness platform Fitti and generate awareness for its two workout plans, Fitti Sweat with Ella Vaday and Fitti Sculpt with Nick Collier, positioning the brand as fun, motivating, and results-driven.

What We Did
We launched three major competitions to drive sign-ups and engagement and reached out to TV and radio shows for guest opportunities, including Oti Mabuse’s ITV Saturday show and BBC Radio 5, offering creative content such as split workouts. Lifestyle, health, and entertainment publications were pitched with tailored content highlighting Fitti as a fun way to hit New Year fitness goals, securing coverage and competitions in outlets like Women’s Health, Heat, and Love It!. Where full interviews were not possible, alternative content opportunities were provided to maintain visibility.

Results
The campaign generated wide-ranging media coverage across print, digital, and broadcast. Competitions ran in Marie Claire, Men’s Health, Women’s Health, and Love It!. Interviews were published in Pink News, Digital Spy, Yahoo!, Attitude, and Drag Society, while news coverage appeared in Gay Times, Pink News, AOL, and Entertainment Now. Additional placements also ran in Gorgeous FM, The Fan Carpet, Pets Magazine, Total NRG, The Express Supplement, Broke Girl in the City, and Gaydio. The campaign successfully positioned Fitti as an exciting, accessible, and motivating fitness platform, engaging audiences across multiple channels.