Our mission was to spearhead the PR campaign for Dick & Dom, renowned TV personalities embarking on a nationwide tour to commemorate the 20th anniversary of their iconic TV show. The goal was to generate widespread awareness, excitement, and ticket sales for their live tour, ensuring a memorable celebration of their two-decade-long television journey.
What We Did
To achieve this, our PR strategy was multifaceted and comprehensive. We strategically secured coverage in various media outlets, spanning traditional press, online platforms, podcasts, and radio. We strategically navigated a range of outlets maximising exposure across diverse demographics. Leveraging the power of social media, we collaborated with online outlets for engaging content videos, ensuring a dynamic online presence.
We achieved widespread coverage across various media outlets. Highlights include guest appearances on Sunday Brunch, Steph’s Packed Lunch, Capital Breakfast, Heart Breakfast, Good Morning Britain and various BBC Radio 2 Shows. We announced the tour on major platforms such as The Sun Online, The Mirror, NME and Radio Times, the comprehensive approach led to a successful tour promotion with significant visibility and engagement. The strategy also included features in prominent outlets such as The Guardian, Heat, Joe.co.uk and Metro ensuring diverse and extensive coverage.