Dead Tooth – Single and Tour Campaign

Task

We were tasked with maintaining and expanding momentum for Dead Tooth’s single and live tour activity, ensuring consistent press coverage across national, regional, and digital platforms. A key objective was to capitalise on growing critical acclaim while supporting live dates, particularly the London show, through timely reviews, interviews, and listings that would reinforce credibility and drive continued audience engagement.

What We Did

Our approach focused on sustained media outreach and follow-up, ensuring that secured coverage was published promptly while continuing to push for outstanding reviews to go live as quickly as possible. We worked closely with journalists who attended the London show, prioritising live reviews to extend post-show buzz and translate strong audience reactions into authoritative press quotes.

In parallel, we delivered a broad mix of single reviews, interviews, tour news, listings, playlist placements, and social media amplification. This multi-channel strategy ensured the campaign reached audiences through editorial, discovery platforms, and social media touchpoints, while reinforcing messaging around both the recorded release and live performances.

Results

The campaign delivered an impressive volume of highly positive press coverage, with further standout reviews going live throughout the week. Early highlights included new single reviews from Karl Is My Uncle, Melomani, Hail Tunes, Subba Cultcha, The Voice, Little Chief, Indie Dock Music, Mesmerized, York Calling, It’s All Indie, and Punkio, cementing strong critical support across respected music platforms.

Interview coverage from Music For The Misfits and Punk Head added depth to the campaign, allowing the artist’s story and creative vision to be explored beyond reviews alone. Tour visibility was significantly strengthened through regional news and listings on platforms such as London World, Manchester World, Nottingham World, Visit Manchester, MSN, This Is Local London, and Where Can We Go London, ensuring consistent awareness across key tour cities.

Playlist support from Indie Dock Music and York Calling, alongside extensive social media amplification across Facebook, X, Instagram, and Threads, further extended the campaign’s reach and discovery potential. Importantly, journalists attending the London show responded extremely positively with live reviews, adding another layer of authoritative endorsement.

Overall, the campaign delivered sustained, multi-platform coverage that successfully supported both the single release and tour activity, maintaining momentum, strengthening credibility, and positioning the artist strongly across the UK music press landscape.