We were tasked with introducing a brand-new concept to the UK media mid pandemic with just two months to deliver positive and impactful angles and stories to the press to help instil confidence in the public that they could enjoy live entertainment in a covid secure environment.
What we did
Media Relations –
Launched with one impactful press release that created a massive buzz within the media and continued to deliver numerous releases over two months announcing any new acts added to the line- up of shows.
We used each act individually therefore creating mass opportunities that highlighted their own shows within the event but in turn shining a light on the whole line up.
Influencer/event management – Built a guest list of celebs, influencers and journalists, offering them a full offering opening night experience, delivering food & drink options to their vehicles. Delivered a covid secure press area for talent interviews
Photography – Planned, organised and delivered vital photography to provide visual collateral to power the social and news media activity
We delivered over 100 pieces over coverage across print, online and broadcast.
The impact of the coverage translated into a huge excitement about the event and crucially into ticket sales. The huge media attention also encouraged more household names to confirm shows at the site.
The Drive In Club organisers appearing on Sky News and ITV News and talent appearing on TV and radio including but not limited to BBC Radio 2. BBC Radio 4, The One Show, Sunday Brunch, Saturday Kitchen, Weekend Best with Martin & Roman, The Morning and Lorraine.
We secured print features and reviews in papers such as The Guardian, The Times, The Telegraph and their weekend counterparts, I paper, The Mirror, The Sun and magazine coverage in Best, Cosmo, GQ to name a few.