To introduce a charity initiative to the news media with a view to informing the public of the availability of free services to help them with their finances. Debt Free London is a charitable organisation that helps people with debt management.
What we did
Celebrity Engagement We suggested a celebrity ambassador was used – producing a shortlist of suitable candidates and securing our first choice Angellica Bell, who very much aligns with money management due to her presenting role on The Martin Lewis Money Show for ITV and her regular slot on The One Show which makes her a very visible asset.
Media Launch We invited a list of media to attend a launch with Angellica Bell, set up a photo call with Angellica, and agreed a schedule of posts to go out across her social media profiles as well as availability for hours of interviews.
Branding We suggested the name Debt BUSter which the clients immediately incorporated in to their existing branding.
We secured a wide range of coverage across print, online, radio and TV with both London centric and national media targeted, generating 50+ pieces of coverage. Outlets included Huck, The Telegraph and BBC London TV and radio News which ensured a diverse audience was reached.