Task

We were tasked with securing both local and national media coverage for Robert Lindsay’s highly anticipated UK tour. With limited access to Robert for interviews and appearances, the challenge was to carefully handpick opportunities that would deliver maximum visibility, elevate awareness, and drive ticket sales across multiple tour locations.

What We Did

Our approach focused on precision and impact. We identified key national platforms and influential regional outlets that aligned with the tour’s target audience. Working closely with media partners, we coordinated a balanced mix of broadcast, print, and digital coverage to ensure both depth and reach.

The campaign delivered nationwide media coverage across print, radio, television, and digital platforms, reaching millions of potential theatre-goers and driving strong ticket sales throughout the tour. More than 30 regional newspaper placements ensured consistent local awareness, while national broadcast appearances elevated the tour’s profile and reinforced Robert Lindsay’s connection with audiences across the UK.

Results

We secured standout national exposure including guest appearances on BBC Breakfast, BBC Radio 2’s Good Morning Sunday, and ITV’s Love Your Weekend with Alan Titchmarsh. National print features in Weekend Magazine (Mail on Sunday) and Woman’s Weekly provided additional reach and credibility. Regionally, interviews with BBC Radio Cambridge and BBC Radio Surrey, along with a cover feature in the Cambridge Independent’s Culture section, helped strengthen local engagement.

Extensive regional exposure was achieved through “What’s On” placements across major titles including the Liverpool Echo, Coventry Telegraph, Birmingham Mail, and Newcastle Chronicle, ensuring consistent coverage across all key tour locations.