Adam Frost – Tour PR

Task

We were bought in to promote Adam Frost’s UK tour in 2022, generate features, interviews, previews, and listings to drive tickets sales for the live events.

Due to the success of the 2022 tour more dates were added in 2023 and we were bought back on to work these dates.

What we did

We targeted key national media in TV, radio and print press to generate maximum exposure for the UK tour.

We also put together an extremely thorough target list across all relevant regional areas to promote each show in their relevant areas. This included local newspapers, magazines, and radio stations.

Results

We negotiated and secured high profile features, interviews and tour previews for the national campaign for the 2022 and 2023 tour including BBC One’s The One Show, Channel 4’s Steph’s Packed Lunch, ITV’s James Martin Saturday Morning, Virgin Radio, Radio 2’s Good Morning Sunday, London Live TV, Hello! Magazine, Hello Magazine Online, OK! Magazine, Best Magazine, Daily Express, Countryside Magazine, Prima Magazine and The Telegraph’s Saturday Magazine.

We also successfully promoted the tour in all relevant local areas, securing 99 regional placements, interviews, and listings for the 2022 tour and 89 regional placements for the 2023 tour dates. These included BBC radio local media for every single regional area, key newspaper and magazine coverage in all local areas; including 4 local magazine covers and online placements across the board pushing the ticket link.