Talking to the Living Podcast – Guest Booking

Task

Launch the first season of Talking To The Living, a brand-new podcast hosted by psychic medium Stuart Michael, by securing an impactful guest line-up with broad audience appeal.

Working closely with Stuart, we created a wishlist of dream guests and developed a strategy to bring that list to life. As mediumship can be a divisive subject, the challenge was to position the podcast in a way that appealed beyond an existing spiritual audience, with familiar faces and voices who could bring their own audiences, credibility and personality to the show.

What We Did

We created a pitch deck and tailored messaging to introduce the podcast to potential guests and their representatives, positioning it as an engaging celebrity conversation show rather than focusing solely on its mediumship element.

Our strategy was to secure a mix of recognisable television personalities, reality stars, comedians, podcasters and radio presenters, balancing mainstream familiarity with strong social reach and potential for shareable and viral content.

Results

We secured a diverse first-season line-up including Strictly Come Dancing professionals Flavia Cacace and Lauren Oakley, Mrs Brown’s Boys actor Fiona O’Carroll, reality star Bobby Norris, podcaster Katie Atkin and comedian Gearóid Farrelly.

For the audio audience, we also secured familiar voices including Hits Radio presenter and comedian James Barr and Heart presenter Pandora Christie.

The result was a recognisable and varied guest line-up that gave a brand-new podcast credibility, broad appeal and the potential to reach audiences well beyond the traditional mediumship space.